Martha A. George. Renault. May 15th , 2017.
Finally we could handle the Renault Duster. This product launched in world in 2011, had some weeks ago an update, and that was the excuse we find to prove it. It retains its "rustic" and robust, but with more quality and attention to detail spirit.
Not long ago, in those media interested in news that are discussed in the waiting rooms of dentists and hairdressers, she began to circulate the concept of "lumbersexual". What's this say? Very simple: men who leave a lumberjack appearance (beard, plaid shirt and faded jeans), but behind a tough exterior, however, are concerned about their aesthetic to be attractive to the opposite sex.
While this is not the Cosmo magazine or gallery, but Autoblog, anyway you can draw some parallels with cars and how some products seek to maintain its robust aesthetic, but without losing a degree of care by seeking to be attractive. And the Renault Duster is the clearest example of this Phase 2.
When it was released back in 2011, it was a model that aimed at a public who seek a boy SUV, but accessible and "foolproof", especially for being one of the few that offered traction comprehensive in that segment. Moreover, until their campaigns appealed to a product road for all.
Later, Renault became even get to participate in the Dakar Rally with Duster, in order to show as a vehicle ready for the most demanding tests in the world. True, it was only a body mounted on a chassis that product away quite street, but commercially speaking, served to further fuel the fame of "indestructible vehicle".
But with the proliferation of crossovers, and "allergy" in the mud or sand, space for the toughest SUVs and rustic, it was seeing threatened, and there are fewer who retain that identity. Today a pure 4x4 became almost a museum piece, because the market no longer looks if they have a degree of quality or technology.
As a result, Renault was compelled by the market, renew and improve the presentation of Duster, giving it a more refined look than you did before with the so-called Phase 2. In our region in April this year, and the Uruguayan market came two months later.
Gone are the interiors taken from a diary page with a single shade of gray or black, the Spartan upholstery, or trunk of the nearest cover a canvas picnic than a rigid plastic. Now the Renault Duster brings appliques satin or piano black, upholstered feature a work in relief and better quality fabrics, the trunk has a plastic tray as God intended, and there is no single multimedia touch screen, but also adds Bluetooth connectivity, audio streaming, and GPS navigation.
However, Renault seeks not to set aside the spirit of Duster road. That is, mixing a little refinement and technology, two elements requested by its customers, with the rusticity how good fame gave the SUV of the diamond. On some days, we will complete the product evaluation version of access to the range, Dynamique 1.6 2WD.
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